Illan Digital Insights
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About Me

About Me

I am a marketing graduate based in St Albans, England, specializing in data-driven, digital insights and visualization. After working at Selfridges and as a consultant at Freemavens, I began my journey as a digital analyst.

My education includes specialized training in GA4, SQL, Python, BigQuery, and data visualization tools such as Power BI, Looker Studio or Tableau.

With a Level 4 Apprenticeship in Data Analysis and certifications in Google Analytics and Contentsquare, I strive to expand my expertise in digital marketing and data analysis while keeping up with the latest trends.

Connect with me to make the most of your data!

Additional Info

Projects and Showcases

Using Python to Decode and Normalize Nested JSON Data

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Using Python to decode and normalize nested JSON data structures, converting them into DataFrames for easier data manipulation and analysis.

Skills

Python Data Table Pandas

Payment Methods Dashboard in PowerBI

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A PowerBI dashboard designed to show sales and revenue generated from different payment methods, broken down by region, country, and type of payment method, with data from BigQuery.

Skills

BigQuery Google Analytics 4 Ecommerce Dashboard Microsoft Power BI

Looker Studio Dashboard to Reflect Sales Associated with CLPs

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A dashboard that reflects category listing pages performance and associated sales and revenue with data sourced from Google Analytics.

Skills

Ecommerce Looker Studio Google Analytics 4 Visualization

Analytics Dashboard in Looker Studio to Reflect Web KPIs

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The company required a dashboard in Looker Studio to display the main KPIs from the website sourced from GA4, including trends and session data throughout the funnel, to monitor performance and detect any anomalies.

Skills

Google Analytics 4 Sales Funnel Website Traffic Report Looker Studio Data Analysis

LinkedIn Dashboard

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At the request of the marketing department, the goal was to create a dashboard that reflected the company's insights from LinkedIn.

Skills

Google Sheets Analytics Dashboard Looker Studio Visualization

Creation of Tables in BigQuery

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Creating a new schema in BigQuery to set up tables that can be used across different dashboards, leveraging data from Google Analytics 4 and using SQL queries.

Skills

BigQuery SQL DataTables